Heinemann Launches Luxury Resort Wear Brand CAMILLA Into Sydney Airport

Heinemann Australia has launched Australian luxury resort wear brand CAMILLA into airport duty-free at its Sydney Airport store through a new pop-up activation. This is Heinemann’s first major fashion launch since it unveiled its new premium and luxury space and brand offering in Sydney Airport’s international terminal.

The pop-up features CAMILLA’s new ‘Amore Mio’ return-to-travel collection, which evokes the romance and luxury of an Italian summer through the brand’s signature vibrant prints. The collection showcases a collaboration with The Leading Hotels of the World, which represents some of the world’s most iconic luxury hotels including Hotel Santa Caterina on the Amalfi Coast and Villa Cora in Florence, both of which have been reimagined as limited edition hand-painted prints for the collaboration.

This newest listing and major brand launch signifies Heinemann’s sharpened focus on the fashion and accessories category, including Australian brands, in Sydney Airport’s international terminal and in its soon-to-be-opened domestic terminal department stores. Australian fashion brands and designers have been gaining increasing international recognition with a strong presence during Paris and New York fashion weeks. 

“We are delighted to be bringing homegrown Aussie brand CAMILLA to Sydney Airport for the first time,” commented George Tsoukalas, Heinemann Australia Managing Director. “Local products have always been a key pillar in our strategy to deliver a unique, relevant and exciting shopping experience for our customers. We can’t wait to shine the spotlight on more homegrown brands as we expand our footprint in the region.”

“There isn’t a more perfect stage for our return-to-travel collection than Sydney International Airport, just a short drive away from the birthplace of CAMILLA in Bondi Beach,” said CAMILLA Creative Director and Founder Camilla Franks. “The Heinemann team shares my passion for inspiring travellers and bringing beautiful destinations to life and I am thrilled that we are embarking on this journey with them.”

The pop-up was officially opened with a celebration at Sydney Airport featuring media and social media influencers. Heinemann Australia is supporting the brand launch with a promotional campaign, including prominent placement on digital screens in-store and social media giveaways, that runs until the end of October. CAMILLA will also be showcased in Heinemann’s upcoming department stores as part of its Australian brand assortment once they open later in the year. 

Notes:

• Heinemann has been operating in Sydney Airport since 2015, after it won the nearly 10,000 sqm master duty-free concession in Terminal 1. Its duty-free concession contract was renewed in 2019 for an additional ten years. Terminal 1 now offers a new Luxury Beauty, Fashion and Accessories store at Sydney Airport.
• Heinemann Australia won the seven-year Gold Coast Duty Free contract in 2018 and currently operates a departures and an arrivals across a total of 730 sqm. 
• Since it was founded in 2004 by designer and artist Camilla Franks in Sydney’s Bondi Beach, CAMILLA has grown into a global print house with a unique aesthetic that’s instantly recognisable - with prints now sold in 55 countries across the globe. Encompassing her love of travel, Camilla immerses herself in faraway worlds to inspire each limited-edition collection and create pieces that are treasured by collectors. Prints are hand-drawn and painted by in-house artists, pieces cut and sewn by hand, and every embellishment is applied with precision. For more information: https://au.camilla.com/