Plaza Premium Group Triumphs in Hospitality Category with Smart Traveller at Hong Kong Business Greater Bay Area Enterprise Awards 2025

Plaza Premium Group’s Managing Director of Smart Traveller, Simon Huang (right) receiving the Hong Kong Business Greater Bay Area Enterprise Awards 2025 from the Associate Publisher of Hong Kong Business, Louis Shek (left)

Plaza Premium Group, the global leader in 360-degree, integrated airport hospitality services, has been recognized in the Hospitality category at the prestigious Hong Kong Business Greater Bay Area Enterprise Awards 2025. This accolade honours the company’s innovative digital experience and rewards platform, Smart Traveller.

Mei Mei Song, Chief Transformation Officer of Plaza Premium Group (third left) and the Smart Traveller team

Smart Traveller is designed to enhance the travel experience by providing a comprehensive one-stop solution that includes access to airport lounges, hotels, boutique marketplaces, and a variety of lifestyle services. As a global airport rewards program, Smart Traveller allows frequent travellers to earn points and redeem them throughout their airport journey for enhanced airport services, including lounge access, accommodation options, dining experiences, and personalized meet-and-greet services.

The launch of Smart Traveller 2.0 in December 2024 marked a significant milestone for Plaza Premium Group. This upgraded version redefines customer engagement and enhances the overall travel experience for travellers in the Greater Bay Area and beyond.

Key Features of Smart Traveller 2.0:

• User-Friendly Interface: The new design prioritizes simplicity and ease of use, offering seamless navigation for users.
• Real-Time Lounge Access: Travellers can link their credit cards to check lounge entitlements and view available locations instantly.
• In-App Food Ordering: This feature allows users to order meals directly through the app, enhancing convenience during their journey.
• Instant Flight Alerts: Users receive timely updates regarding any changes to their flight status.
• Exclusive Offers: The platform provides access to special discounts and promotions tailored for users.
• WeChat Mini Programme: Specifically designed for mainland Chinese travellers, this feature enables seamless booking management and rewards access without needing multiple apps.

Plaza Premium Group’s commitment to innovation has established it as a pioneer and thought leader in the airport hospitality industry. The company continues to address the unique needs of travellers in the Greater Bay Area while promoting collaboration and development within the region.

“Receiving this award is a testament to our dedication to enhancing travel experiences through innovative solutions. Smart Traveller exemplifies our mission to make travel better for all,” said Simon Huang, Managing Director, Smart Traveller.

The Hong Kong Business Greater Bay Area Enterprise Awards celebrate exemplary initiatives from Hong Kong and Macau-based companies that contribute to regional growth and innovation.